Rules
Define boundaries in plain language
HIDE rules describe unwanted content. EXEMPT rules explicitly preserve allowed exceptions.
For Instagram business accounts
Moderate Instagram comments by your own rules.
Doorman processes new comments after Meta delivers them. Clear violations can be hidden, while uncertain cases remain available in a review queue.
Product workflow · DemoProduct flow
01InputNew comment
02RuleHIDE checked
03ContextPost considered
04DecisionViolation found
hidereviewkeep
- Instagram business accounts
- Event-driven through Meta
- HIDE and EXEMPT rules
- Reversible actions
01Understand Instagram
From a new comment to an explainable decision.
Rules, context, and outcomes stay visibly separate, so your team can see both what happened and what informed the result.
Context
Consider the related post
When available, text and media signals from the Instagram post can inform how its comments are classified.
Review
Do not force uncertain calls
Uncertain outcomes enter a queue where your team can decide whether to keep or hide the comment.
Control
Hiding remains reversible
Doorman does not delete comments. Hidden comments can be made visible again through the product.
02How it works
Three steps, one controllable workflow.
The connection runs through Meta. You define rules and responsibilities; Doorman then routes incoming comments as they arrive.
- 01
Connect an Instagram account
Connect an eligible Instagram business account through Meta. Access can be revoked again from Meta.
- 02
Write and assign rules
Describe boundaries in plain language and choose which connected accounts each rule applies to.
- 03
Route new comments
Incoming comments are checked against active rules and classified as visible, hidden, or needing review.
03Clear boundaries
Automate the decisions that are clear.
Doorman does not replace your community strategy. It reduces repetitive moderation work while keeping decisions inspectable.
What Doorman handles
- Receive new comments through the Meta integration
- Check active HIDE and EXEMPT rules
- Hide clear violations through Meta
- Place uncertain cases in the review queue
What stays with your team
- Define rules and exceptions
- Make the final call on edge cases
- Restore hidden comments when needed
- Manage permissions and connected accounts
04Questions
What to know before connecting.
Does Doorman delete comments?
No. Doorman uses Meta’s visibility controls to hide comments. That action can be reversed.
Does Doorman scan Instagram on a fixed interval?
The primary workflow is event-driven: Doorman processes a new comment after Meta sends it to the webhook. There is no general five-minute promise.
Which Instagram accounts can be connected?
The integration is designed for Instagram business accounts that can grant the required permissions through Meta.
How long is comment content retained?
Comment content is removed after 30 days in the regular retention workflow. Technical and billing records can follow separate retention periods.
Moderation starts with one clear rule.
Connect an account, describe your first boundary, and evaluate the workflow with your own comments.
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